Byte’s story is not just about clear aligners; it’s about clear vision and precise execution in the business world. It’s a tale of how adaptability and strategic planning can lead to unexpected and exciting growth avenues for companies ready to capitalize on them.

The Remarkable Rise of Byte: A Case Study from Harvard Business School

Scott Cohen's Byte case study

Byte’s journey is notable not only for its impressive growth but also for the founders’ approach to business development. Cohen and Johnson, known for steering companies towards successful exits, initially prepared Byte for a similar path. Their focus was on driving profitability and ensuring stable growth without relying on dilutive venture capital funding. This strategy was planned meticulously to pave the way for an eventual exit.

However, the unforeseen expansion of the market during the COVID-19 pandemic, as consumers increasingly looked for at-home treatment options, propelled Byte to grow much faster than anticipated. This rapid success brought the founders to a crossroads. Byte’s accelerated growth made Cohen and Johnson reconsider their options.

With the company’s remarkable expansion, the founders are now contemplating a strategic acquisition or an initial public offering (IPO) as the next steps. Either choice could catapult Byte into the global market, a move that Cohen and Johnson believe is ripe with potential for the company’s continued growth.

Byte’s story is not just about clear aligners; it’s about clear vision and precise execution in the business world. It’s a tale of how adaptability and strategic planning can lead to unexpected and exciting growth avenues for companies ready to capitalize on them.

If you’re captivated by Byte’s strategic moves and growth story, delve deeper by reading the abstract on the Harvard Business School page. For those looking to explore the comprehensive case study by Boris Groysberg, Katherine Connolly Baden and Julia Kelley, the full article is available for purchase, offering rich insights into the decision-making process and future possibilities for Byte and its founders.

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